Who are the donors of my organization?

Exemplary analytical questions:

  • Which behavioral patterns are shown by my donors with regard to donating?
  • What appeals to my donors? (disaggregation of target groups)
  • Where are my donors located? (geographic disaggregation)
  • To what extent do donations to my organization correlate with specific occasions or seasons of the year? (temporal disaggregation)

Benefit: conclusions and recommendations for action in the fields of fundraising and donor support

Fundraising – Management – Communication

prop.: Matthias K. Boehning (Dipl.-Oec.), Consultant Economist

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