Who are the donors of my organization?
Exemplary analytical questions:
- Which behavioral patterns are shown by my donors with regard to donating?
- What appeals to my donors? (disaggregation of target groups)
- Where are my donors located? (geographic disaggregation)
- To what extent do donations to my organization correlate with specific occasions or seasons of the year? (temporal disaggregation)
Benefit: conclusions and recommendations for action in the fields of fundraising and donor support