Who belongs to the relevant environment of my organization?
Exemplary analytical questions:
- Which individuals / groups / organizations / actors are among the most interested in my organization’s work?
- Which individuals / groups / organizations / actors does my organization have an increased interest in?
- To what extent does my organization hitherto engage in goal-oriented, structured stakeholder management?
Benefit: conclusions and recommendations for action in the fields of public relations / communications and public affairs
