How effective is the public relations / communications work of my organization?
Exemplary analytical questions:
- Which media channels are relevant for and interested in the work of my organization?
- To what extent are my organization’s press releases taken up by media? (Media resonance analysis)
- To what extent is my organization’s set up in terms of its staff, structures and processes fit for the requirements of an effective and efficient media work?
Benefit: conclusions and recommendations for action in the fields of public relations / communications